Davivienda's TV Commercial

TV commercials are a good way that many companies use to sell their products or services. The most successful companies in the world spend a lot of money on TV commercials in which they try to convince the audience that their products are better than the competition. I remember specially a bank’s campaign in Colombia; the bank’s name is Davivienda. It has used this way to increase their market and it has worked very well. Everybody in Colombia knows this campaign because is very funny and original.  The publicists have done many commercials about funny and strange situations in which the message is that our money is in the wrong place. The TV commercial that I most like is one in which a parachutist jumps from an airplane. He is very professional and he opens his red parachute and makes some figures in the air.  Finally he lands in a prairie. The problem is that in this prairie are many bulls, and he has a red parachute, so he is in the wrong place. I remember this commercial because is funny and in a very short time and with an original message they show that the best bank is Davivienda. I think that this campaign convinces because the message is easy of remember. After that Davivienda started with this campaign many people changed their money to it and now Davivienda is one of the biggest and most important banks in Colombia.